The Gauselmann Group has signed an agreement with the German football team Fortuna Dusseldorf, which currently participates in the second division of the Bundesliga.
The deal will be guided by Merkur, a division of the German gaming giant, which also sponsors the local 54,600-capacity stadium, the Merkur Spiel-Arena.
Commenting on the agreement, Manfred Stoffers, marketing director of the Gauselmann Group, explained:
“We are really looking forward to the partnership with Fortuna. After all, Fortuna is one of the most important lighthouses in Düsseldorf sport, which we promote in its colorful diversity."
“Now our partnership is complete. And by the way: if it says Merkur on it, Merkur has to be inside. But it is much more important that through our sponsoring we can make a small contribution to ensuring that Fortuna gets back on the road to success as quickly as possible.”
On the other hand, Christian Koke, marketing director at Fortuna Dusseldorf, added:
“The fact that we, as the main tenant of the Merkur Spiel-Arena, have now been able to conclude a comprehensive partnership with the namesake is an important step for Fortuna that has only now become possible."
“We are pleased to be able to exclusively welcome a company based in North Rhine-Westphalia as a partner in this sector, because the gambling and gaming market, which also includes sports betting, is economically exciting in football, but also a sensitive field."
“We would like to thank those responsible at the Gauselmann Group for the fair discussions and the willingness to enter into such a long-term and comprehensive partnership with us in such a difficult time as this.”
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