The Rank Group and Playtech have reached an agreement, which is why they extend their commercial alliance for another five years, with the purpose of continuing to grow together and strengthen their brands in the market.
According to Playtech, this five-year extension will be for provide its Bingo platform in addition to games content.
More specifically, the new Bingo deal covers the Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo. Playtech will continue to provide dedicated content development for Rank, giving Mecca, Lucky Pants and Kitty Bingo a significant point of differentiation in the market as the digital business continues to go from strength to strength
In addition, it's important to mention that this agreement announced on October 27 follows a similar extension to Rank's Casino services agreement with Playtech and a new agreement to launch Playtech's Poker platform, supporting the migration onto their own proprietary platform with access to a world-class product line up from Playtech.
Regarding this great agreement reached between The Rank Group and Playtech, Angus Nisbet, Director of Playtech Digital Bingo, commented:
“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years "
"With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands."
James Boord, CMO at Rank, added:
“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider".
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