Greentube, NOVOMATIC's interactive division, has announced this February 9th the acquisition of the electronic sports platform HERO.
As Greentube explains, HERO was founded with an aim to disrupt the online betting industry through its blockchain-powered esports platform herosphere.gg, which allows players to create their own contests and compete against each other on the outcome of games.
It should be noted that HERO eliminates the middleman and allows esports players from all over the world to challenge other enthusiasts without the interference of bookmakers' settings the odds. The supplier’s proprietary virtual token HEROcoin serves as the currency for the platform ensuring that all transactions are transparent and secure.
HERO has a user base of over 300,000 players. In addition to esports, it is important to mention that HEROnetwork is designed to be used in any type of pooling, betting, fantasy or poker system.
On Greentube's foray into e-sports, Michael Bauer, Greentube's CFO / CGO, said: “At Greentube, we aim to hold a leading position when it comes to adopting new trends and technology, and with HERO's unique products. , we have acquired an innovative and exciting business that will see us move into uncharted territory”.
Likewise, Bauer highlighted that esports and blockchain offer great opportunities for the gaming sector, which will undoubtedly open new doors for the company.
On the other hand, Paul Polterauer, CEO of HERO, emphasized that this purchase by Greentube proves the great work done in the development of their products. And, he added: “Our objective has always been to change the nature of online betting and bring innovation and new technology into the sector by offering something completely different. Our products challenge the old concept that the house always wins and instead let users build a community that better benefits them ”.
Philip Peinsold, CTO of HERO, highlights that he shares with Greentube his great interest in innovation and explains: “Our HEROnetwork was created to challenge the conditions and lack of transparency and trust that we see with traditional betting systems today. Through our blockchain technology, we have succeeded in our objective to revolutionize the betting market and to bring back the social element with the peer-to-peer approach."
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