RushBet, operated by Rush Street Interactive, has partnered with LaLiga to become an official betting partner in Colombia. The official launch of this association is expected to be in the coming days together with a renowned former player and representatives of LaLiga.
RushBet has explained that the agreement includes sharing the brand with the two main divisions of LaLiga: LaLiga Santander and LaLiga Smartbank. In this regard, RushBet may use team logos and jerseys, as well as have certain LaLiga players, such as Colombians Radamel Falcao, Jeison Murillo and Carlos Bacca, participate in RushBet promotions and advertisements.
On the other hand, it informs in a press release that it will have access to exclusive packages for its users such as attending top rivalry games, including Real Madrid vs. Barcelona and Atletico Bilbao vs. Real society.
RushBet will also launch new content productions for TV and Digital as part of the partnership.
Referring to this important agreement, Omar Calvo, General Manager of RSI Colombia, reiterates the business commitment to provide its users with the best content and high-quality entertainment. Along these lines, he says: "LaLiga is one of the most viewed leagues in Colombia and across the globe, and we want to bring Colombians even closer to this important league."
On the other hand, Julián Gómez, LaLiga Delegate in Colombia, underlines that this alliance "will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer".
We must remember that in October RushBet was recognized as the "Sportsbook of the year" for Latin America at the SBC Awards Latin America 2021 ceremony in Miami. Rush Street Interactive was recognized for the successful performance of its online sportsbook in Colombia over the past year and for the strong user experience and originality of the RushBet platform.
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