Sportradar announces the acquisition of Vaix Limited, a company dedicated to the development of Artificial Intelligence (AI) solutions for the iGaming industry.
Sportradar explains that Vaix's innovative AI technology enables betting and gaming operators to get a personalized view of their customers, to deliver a more targeted and user-friendly experience.
An example of the benefits of implementing AI is that operators can offer users the best possible bet without searching and give them the right offer based on players’ future value and churn probability.
Through a press release, Sportradar recalls that the association maintained with Vaix for more than two years allowed them to incorporate their technology into the Managed Commerce Services (MTS) offer.
Sportradar's MTS solution is a sophisticated trading, risk, live odds and liability management offering that helps betting operators increase margins and profits, while increasing efficiency and managing risk.
We should note that MTS is also becoming more important in the growing US market as carriers compete for customers. Vaix’s advanced AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.
On the other hand, Sportradar reports that Vaix was founded in 2016 by John O'Malia and Andreas Hartmann, it has fed more than 60 billion transactions into its AI (60 million per day) to offer a personalized experience to more than 50 million users. on all continents.
Vaix has won awards as one of the best service providers in the online gaming industry. Also, it recently received the Data and AI Partner Award 2021 at the EGR B2B Awards.
Paolo Personeni, General Director of Managed Betting Services at Sportradar, values the integration to the Sportradar Sportsbook platform, to improve "data analysis, promotion system and player personalization". And, he adds, “All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years”.
On the other hand, Andreas Hartmann, co-founder and CEO of Vaix, comments that the acquisition makes the “vision to bring AI to the entire iGaming industry a reality. Vaix’s capabilities can provide all Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”
18+ | Juegoseguro.es – Jugarbien.es
