Pragmatic Play has entered into an agreement with South African operator Goldrush to enhance its presence in the country's market, another move to drive its commercial success across global regulated territories.
Pragmatic Play has highlighted that this partnership gives Goldrush.co.za access to hit content such as Mustang Gold, Master Joker, Aztec Treasure and various board games.
Other titles that will get a boost from the provider's extensive offerings include Live Casino Sweet Bonanza CandyLand™, perennial favorite Wolf Gold™ and the multi-award winning slot Gates of Olympus™.
Pragmatic Play highlights that Goldrush is one of the largest gaming and entertainment operators in South Africa with over 20 years of experience serving the industry and is one of several recent partnerships for the provider in the African market.
Yossi Barzely, Director of Business Development at Pragmatic Play, said: “I’m delighted to be providing one of Africa’s preeminent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it's a fantastic deal to shake hands on and maintains our overall trajectory."
Mergan Naidoo, CEO of Goldrush, said: "Pragmatic Play is a household name in the industry and our shared vision bodes well, so the deal was an easy and natural decision for us."
The CEO of Goldrush, Dwain Powell, values this association and considers it a great pride for the company since “it will help ensure that our new offering makes a significant impact in our sector. It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship”.
Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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