Playtech launches Well Well Well Live, a new custom live game show for Ladbrokes

 Playtech explains in a press release that the dedicated studio is housed at its Riga facility, where it has been provided with the highest level of production and management.

The company also highlights that this is one of the most complex custom games to date and continues to show Playtech's commitment to offering live games capable of providing a comprehensive user experience.

According to Playtech, this built-in partnership in conjunction with Entain and CR games uses their iconic in-house brand where the games; Well Well Well and Rainbow Rewards will showcase new bonus rounds, including– Buckets of Gold, Rainbow Pays and Magic Reels – a new wheel mechanic which allows customers to see all the enhanced win potentials.

This game follows a series of customized solutions delivered across the Entain group, including dedicated tables, such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area.

Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain, expressed his satisfaction with the result of the collaboration with CR Games and Playtech for nine months and said: "We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games”.

On the other hand, Graciella Anthony, Head of Live Casino at Entain: “It's been a pleasure working with all the teams involved - "Alone we can do well, but together we can do Well Well Well!"

To conclude, Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, comments: “When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players”.