Inspired signs long-term partnership with Betfred securing Inspired's largest UK betting shop estate

Inspired Entertainment, a B2B provider of gaming content, technology, hardware and services, this wednesday announced a new five-year contract with Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience.

As part of this agreement, Inspired will exclusively provide Betfred with fully integrated managed services for its entire estate of over 5,500 terminals, including installation, remote and field technology support, as well as platform and content deployment. In addition, Betfred has committed to the procurement of 5,000 new Vantage server based gaming ready cabinets throughout 2023. 

"This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028", said Brooks Pierce, President and Chief Operating Officer of Inspired. "We are extremely pleased with the results of our new Vantage termina, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward".