The UEFA, the premier authority in European football, has unveiled a groundbreaking partnership with Kaizen Gaming, one of the world's leading GameTech companies, and its brand Betano, as the official global sponsors of the organization.
The upcoming UEFA Euro 2024 has secured its official global sponsors, Betano and Kaizen Gaming, both part of the same corporate group. Scheduled to take place in Germany from June 14 to July 14, the event will showcase Europe's top national teams.
Both companies will prominently feature in the advertising campaigns across the ten host cities during the tournament. The collaboration aims to create a compelling connection between football enthusiasts and sports investors. Fans will have the unique opportunity to engage with Euro games through a premium platform provided by one of the world's largest betting houses.
Guy-Laurent Epstein, UEFA's Marketing Director, expressed his satisfaction with the partnership, stating, "We are delighted to welcome Kaizen Gaming and its brand Betano as the official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator with a focus on cutting-edge technology and responsible gaming. We believe their industry experience and affinity for football make them an excellent choice for the tournament."
George Daskalakis, Founder and CEO of Kaizen Gaming, shared his excitement about the collaboration with UEFA for the upcoming EURO 2024 tournament. "We are thrilled about the partnership with UEFA for the next EURO 2024 tournament. This collaboration is a novelty for the industry and reflects our fundamental passion for football, as well as our mutual commitment to innovation and excellence. We are very excited to be part of this football celebration and look forward to enhancing the overall fan experience by providing unparalleled entertainment through responsible gaming during this highly anticipated European Championship," concluded Daskalakis.
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