MERKUR: New Official Sponsor in the Bundesliga

The collaboration, initially set for two years, will feature prominent branding at the stadium and in digital formats.

The MERKUR GROUP, known for its flagship brand MERKUR and the new sports betting brand MERKUR BETS, will be prominently displayed during Bundesliga matches at the Red Bull Arena and on live TV through LED perimeter advertising and camera carpets.

Additionally, MERKUR will present the Bundesliga table for the RB Leipzig men's team across all digital media platforms.

Matthias Reichwald, Chief Commercial Officer of RB Leipzig, stated: “The MERKUR GROUP has followed an impressive path over the years, characterized by creativity, flexibility, and enthusiasm. With these same qualities, RB Leipzig pursues its goals, and we are thrilled to have MERKUR as a partner. We aim to create special synergies for both brands, enhancing the live football experience at the stadium and across digital platforms.”

Nils Rullkötter, Senior Manager for Marketing, Communication, and Policy at MERKUR GROUP, added: “RB Leipzig’s journey is an extraordinary success story, and we are proud to welcome a Champions League-level partner to our network. The club has quickly made a name for itself not only in Germany but also internationally. RB Leipzig stands for innovative concepts, attractive football, and joy of play, which aligns perfectly with MERKUR’s products and our brand promise of ‘joy in the game.’”

The MERKUR GROUP is an internationally active family-owned company headquartered in Espelkamp and Lübbecke (Ostwestfalen). For over 65 years, the group has developed, produced, and distributed gaming machines, games, system solutions, and cash management systems. Additionally, MERKUR GROUP operates the MERKUR CASINO chain, MERKUR SPIELBANKEN, casinos on cruise ships, and is active in sports betting and online gaming. In 2023, the MERKUR GROUP achieved a total annual revenue of approximately €3.9 billion with nearly 15,000 employees worldwide.