Saying goodbye to London and hello to Barcelona, Merkur Group is set to make its debut at the new venue for ICE 2025, taking place January 20–22 at Fira Barcelona Gran Via. After ten successful editions in London, the world’s largest gaming trade show is moving to the dynamic Mediterranean city, promising fresh opportunities for over 400 exhibitors and thousands of international attendees.
As one of the largest and most renowned exhibitors, Merkur Group will showcase its diverse and innovative product portfolio across an impressive 2,500 m² exhibition space, located at stands 3E30 and 3E50. The German gaming giant, including its international sales brand Merkur Gaming and numerous subsidiaries, will present cutting-edge solutions for the gaming sector.
A New Era in Barcelona
Dominik Raasch, who oversees Merkur’s business segment and will join the Merkur Sales Management Board in January 2025, stated: “A new city, a new exhibition hall, and a completely redesigned booth make ICE 2025 truly special for Merkur Group. The move to Barcelona injects fresh energy into the show and opens innovative and promising opportunities for the entire gaming industry.”
Merkur Group promises a vibrant display of international market-tailored products. Highlights include the progressive jackpot systems Clash Link and Link Wave, which blend exceptional graphics with adrenaline-pumping features. The Merkur Prime multi-game package, featuring a revamped interface and additional game titles, promises a truly immersive gaming experience. Classic systems like Mystic Link and Five, popular in Eastern Europe and South America, will also be featured.
Technological Innovations and Strategic Partnerships
Merkur eSolutions, the group’s online gaming division, will showcase its seamless approach to bridging land-based and online gaming in collaboration with Euro Payment Group, Bede Gaming, and edict egaming. Meanwhile, GeWeTe will present advanced cash-handling solutions, and strategic partnerships with Gaming Arts and Spintec will bring strong North American influences and an extensive ETG lineup to the show.
Athanasios ‘Sakis’ Isaakidis, Chief Executive International at Merkur Gaming, said: “At ICE 2025, we’re bringing a unique blend of first-class technologies, a completely redesigned booth with expanded space, and enhanced catering. We eagerly anticipate this new ICE era in Barcelona with great enthusiasm and confidence.”
18+ | Juegoseguro.es – Jugarbien.es
