The eagerly awaited 2026 edition of EAG will take place from 13–15 January at ExCeL London with a refreshed floor plan and updated show dynamics aimed at enhancing the visitor experience, particularly for the London Casino & Gaming Show (LCG).
According to Show Director Nicola Lazenby, the redesigned layout will provide a more suitable environment to support the casino-focused content and create impactful interactions on the show floor.
In addition to spatial changes, preparations are underway to elevate returning features such as the UK Dealers’ Championships. “We’re exploring several promising initiatives to energise the casino area and spark meaningful connections,” said Lazenby, adding that the evolving concept promises a “compelling showcase” with more details to be revealed soon.
A key development is the relocation of the Social Immersive Entertainment (SIE) Expo to a more central position within the hall. This shift is aimed at improving foot traffic flow while minimising crossover noise and maintaining a focused, ambient setting for LCG exhibitors and attendees. The SIE Expo Seminar Theatre will now be located at the back of the show floor, creating an ideal space to drop in for the latest updates in the immersive, social and competitive entertainment fields. Meanwhile, select EAG and LCG seminars – including Unregulated & Unchecked: Illegal Gambling’s Grip on the European Market by Euromat – will be held in the spacious Gallery rooms upstairs.
Following the success of dedicated meeting spaces introduced in 2025, new private rooms will be made available, enabling focused business discussions and stronger partnership building.
For 2026, a single unified entrance will streamline access to all three show components (EAG, LCG and SIE), improving both the arrival experience and wayfinding for attendees.
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