WestLotto has launched Lucky Bunch, a new scratch card designed specifically to attract players aged 35 to 45, a demographic the German lottery operator considers key to expanding its customer base. According to the company, the product, introduced at the end of September 2025, has been well received and is already attracting new players.
The scratch card is sold exclusively through WestLotto retail outlets and combines the traditional scratch-off experience with an additional entertainment layer based on quiz questions. The questions do not influence the prize outcome but add an interactive element designed to differentiate the product from standard scratch cards.
The game has a €7 price, a 39.40% payout rate, a minimum prize of €5, and a top prize of €10,000.
Each Lucky Bunch set contains a unique combination of cards. Players win if they find on the lucky card the symbol associated with the question card. The order of the cards is irrelevant and answering correctly does not affect the prize, as the quiz element is purely for entertainment.
The product also includes a QR code that can be scanned without registration or downloads, a picture quiz with five additional questions, and a bonus symbol that provides an extra chance to win.
In total, the game features 500 questions in the main quiz and 300 questions in the picture quiz, with a unique combination appearing in each play. Topics revolve around 1990s and 2000s culture, local knowledge of North Rhine-Westphalia (NRW), and various contemporary themes.
Nearly one in five buyers is new
Follow-up surveys conducted by WestLotto indicate that the product is reaching new audiences. Around 19% of customers who purchased Lucky Bunch had never previously bought a WestLotto product.
The product has also received positive feedback across all age groups, not just the target demographic, and the gender split among buyers is almost 50/50.
Consumers particularly appreciate the quiz mechanic and the innovative design of the product. The packaging was intentionally developed to achieve high visibility at the point of sale, using distinctive colours and materials.
However, WestLotto notes that some players initially find the concept difficult to understand, highlighting the importance of consistent communication and explanatory marketing activities to clearly convey how the scratch card works.
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