La Banca de Quinielas maintains its historical alliance for instant games with the provider that has driven the growth of one of the best-performing lotteries in South America.
Scientific Games and La Banca de Quinielas de Uruguay have renewed their collaboration for the Ra$padita instant games through a new four-year exclusive agreement. The alliance extends a relationship of more than two decades focused on the responsible development of this product category, innovation in game mechanics, and the application of good operational practices.
According to Scientific Games, La Banca de Quinielas has consolidated itself as the best-performing lottery instant game operator in South America. The continuity of the agreement reinforces Ra$padita's role as one of the benchmarks in the Uruguayan instant lottery market.
One of La Banca's most recent launches has been a new Ra$padita featuring Micromotion technology, a premium enhancement that creates the illusion of movement on reflective foil paper. This type of visual innovation aims to elevate the user experience at the point of sale and differentiate the product within the physical channel.
Ra$paditas are marketed in Uruguay through a network of traditional establishments, supermarkets, and small shops, in a country of 3.4 million inhabitants. The capillarity of this network allows the product to maintain a wide presence in the retail market.
La Banca de Quinielas is the official organization responsible for the management, operation, and centralization of lottery and gaming in Uruguay. Founded in the 1930s, the entity currently contributes to state social programs, charitable causes, and public health initiatives. Furthermore, La Banca follows the international responsible gaming standards of the World Lottery Association, aimed at ensuring safe and transparent gaming experiences.
John Schulz, President Americas and Global Instant Products at Scientific Games, highlighted the continuity of the collaboration with Uruguay: “
We are delighted to continue our highly successful work with La Banca de Quinielas. Our teams apply Scientific Games' global experience in instant games to continuously improve the Lottery's Ra$padita portfolio and drive responsible growth. We look forward to bringing more entertaining Ra$padita games to Uruguayan players, while generating funding for important social interest programs across the country”.
Scientific Games underlines that its products account for 70% of global retail scratch card game sales. The company presents itself as the world's largest creator, producer, and service provider of lottery games, with physical and digital gaming solutions, technology, analytics, and services for 150 lotteries in 50 countries.
18+ | Juegoseguro.es – Jugarbien.es
