Brightstar is betting on three engines to transform lotteries: artificial intelligence, on-demand draws, and connecting physical and digital gaming
The company will present its new solutions from November 9 to 12 at the World Lottery Summit 2026, in Sydney, with the premiere of eDraw Plus and artificial intelligence tools for operators.
Brightstar Lottery will take advantage of the World Lottery Summit 2026 to present its latest innovations in digital gaming, lottery management and points of sale. It will be its first participation in the meeting as a company dedicated exclusively to the lottery business.
One of the main novelties will be eDraw Plus, a new category of digital lottery that combines traditional draws with narrative games, immersive experiences and on-demand draws.
In artificial intelligence, Brightstar will showcase two tools:
Agentic Reporting Assistant, which makes it easy to query and analyze operational lottery data.
Game Planner, designed to improve business planning and forecasting for instant games.
For the face-to-face channel, it will present Retailer Lens, a device capable of scanning banknotes, barcodes, QR codes and mobile content. It will also showcase solutions for discovering games from mobile, collecting prizes through self-service and using instant paperless tickets.
The company will round out its offering with omnichannel content based on licenses such as Wheel of Fortune, Ghostbusters and Rubik's, as well as instant games linked to Pan Am.
Marco Tasso, Executive Vice President and Chief Operating Officer of Global Lottery, has pointed out that investments in technology, data analytics and new experiences seek to respond to digital transformation and new player expectations.
Brightstar will also participate in the conference program, with Wendy Montgomery on November 10 and Marco Tasso on November 11.
