Scientific Games Launches Vegas Fiesta Lottery, with Prize Included to Las Vegas
Scientific Games presents Lotería Vegas Fiesta, the new proposal within its Lotería brand, the only authentic one in the sector and the second most important lottery brand in the industry, with which for the first time players will be able to choose to win a trip to Las Vegas to celebrate the game with other fans.
Lotería is characterized by incorporating the original images of Don Clemente and the traditional bingo-type game format typical of Latin America, and is available exclusively through Scientific Games at different prices, which allows operators to add variety to their product portfolio and boost their sales.
With Lotería Vegas Fiesta, the company celebrates luck, tradition and the community around this game, incorporating for the first time the possibility for the most loyal fans to participate in a draw to travel to Las Vegas, where they can play, win and enjoy the Lottery experience with other fans of the brand.
With this launch, Scientific Games reinforces its commitment to licensed brands within its lottery game catalog, combining the traditional appeal of Lotería with new experiences that seek to increase player engagement and boost sales at the point of sale.