ICE presents the poster of its new Hall 7 dedicated to video games and is looking for exhibitors
ICE Barcelona has launched the promotional image of its new Hall 7, a space focused on technological innovation in the world of video games, and has opened the attraction of companies interested in exhibiting or sponsoring this new area during the 2027 edition.
ICE has already prepared the poster with which it officially presents Hall 7, one of the main novelties of the next edition of the fair. Under the slogan "The future of gaming technology at ICE", the organization is now starting the search for exhibitors and sponsors to complete the new space.
Hall 7 is proposed as a specialized platform for companies that develop technological solutions for the gaming and video game industry.
The new zone will focus on areas such as artificial intelligence, payment systems, infrastructure, business technology and data-driven innovation.
ICE sees technology as playing an increasingly important role in business growth, operational efficiency, regulatory compliance, player protection, and new product development.
According to the organization, the project was born after conducting market studies, analyzing the profile of its audience and consulting technology managers from different companies. This process would have made it possible to detect a growing demand for more specific spaces and content on technological innovation.
With the promotional identity of Hall 7 already in place, ICE is now inviting interested companies to request information on exhibition and sponsorship possibilities.
The organization allows access to the commercial brochure of the new pavilion through a form and accompanies its campaign with a direct message to companies: to get visitors to take their business card to the office and not that of their competitors.
Among the arguments used to attract exhibitors, ICE forecasts a 300% growth in the presence of high-level technology managers during the 2027 edition.
It also states that 78% of its attendees directly influence or intervene in purchasing decisions. In addition, it highlights a planned technological investment of more than 22,000 million dollars by online gambling operators in 2026.
ICE Barcelona 2027 will be held from 18 to 20 January at Fira Barcelona Gran Via.
