WHAT DOES THE THRONE OF THE GIANTS OF THE GAME LOOK LIKE AFTER THE CIRSA MERGER?

At the undisputed top of the sector remains Flutter Entertainment, the absolute global leader that comfortably exceeds 12,000 million euros in annual revenue thanks to its hegemony in the digital market and sports betting with flagship brands such as FanDuel, PokerStars and Betfair.

With the operation agreed on September 2, 2026, Lottomatica makes a historic leap and climbs directly to second place in the world ranking, surpassing rivals such as Entain or the US integrated casino conglomerates by reaching a combined turnover of 34,000 million euros, a combined turnover of more than 4,400 million and a joint gross operating profit that will exceed 2,000 million euros.

This corporate earthquake establishes a new balance of forces where the podium of private gaming is clearly delimited between the purely Anglo-Saxon digital model and the omnichannel power that emerges from southern Europe.

While Flutter reigns supreme in North America, the United Kingdom and Australia through interactive platforms, the new Lottomatica forges an unrivaled dual empire in the face-to-face and digital channel, articulated from Rome and Terrassa.

The resulting entity not only shields the simultaneous leadership in Italy and Spain, but also widens a decisive competitive gap against the rest of the global contenders by capitalizing on Cirsa's network of gaming halls, slot terminals, bingo halls and casinos together with the solid lottery and sports betting infrastructure of the Italian group.