NFL adds Codere Online as Official Sponsor in Mexico: sports betting, Super Bowl and Mexico City game
The operator, belonging to Grupo Codere, signs a multi-year agreement with the NFL that makes it the Official Sponsor of the league in the country, of Super Bowl LXI and the NFL Mexico City Game 2026.
Codere Online, a leading operator in the online gaming sector in Spain and Latin America and belonging to the Codere Group, has announced a multi-year agreement with the National Football League (NFL) in Mexico, one of its largest and most strategic markets.
The agreement links the company with one of the most valuable and recognized sports brands in the world and reinforces, according to Codere Online, its premium positioning and its strategy of building long-term relationships with top-level sports brands.
Under the alliance, Codere Online will become an Official Sponsor of the NFL in Mexico, Official Sponsor of Super Bowl LXI, Official Sponsor of the NFL Mexico Game and Official Sports Betting Sponsor.
As part of the agreement, the company will sponsor the NFL Mexico City Game 2026, the regular season game to be played in Mexico City on November 22, 2026 between the San Francisco 49ers and the Minnesota Vikings. It will also be the Official Sponsor of Super Bowl LXI, which will be held in Los Angeles in February 2027.
The agreement will deploy a broad fan engagement platform that will include hospitality programs, VIP experiences, activations in multiple cities in Mexico and opportunities linked to official NFL merchandising, with the aim of connecting customers with the brand and offering premium entertainment experiences.
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said: "Partnering with the NFL, one of the most iconic and influential brands in world sport, represents an important milestone for Codere Online and reinforces our ambition to remain linked to internationally renowned sports brands. This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we hope to create differential experiences that bring fans even closer to the game and strengthen our sports betting and entertainment offering."
For his part, Arturo Olivé, CEO of NFL Mexico, said: "Mexico is one of the most dynamic and important international markets for the NFL, with millions of passionate fans following our sport throughout the year. We are pleased to welcome Codere Online, one of the most established and recognized online gaming and sports betting operators in Mexico, as a sponsor. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that will bring them even closer to the NFL."
The company stressed that the collaboration will be developed in accordance with the standards of responsible gaming, integrity and regulatory compliance.
Codere Online – which was launched in 2014 within the Codere Group – offers online sports betting and casino through its website and mobile application, and currently operates in Spain, Mexico, Colombia, Panama and Argentina, complementing the group's face-to-face activity in both regions.
