GoldenRace and Novibet join forces to promote Virtual Sports in Europe and America
GoldenRace, a leading provider of betting and Virtual Sports solutions, joins forces with Novibet, a fast-growing international GameTech company, in a new strategic alliance that will enrich Novibet's product portfolio and accelerate its expansion across Europe and the Americas.
Through this agreement, GoldenRace's most popular Virtual Sports will be fully integrated into Novibet's advanced betting platform, enhancing the entertainment experience for players in Greece, Brazil, Mexico, Ireland and other key regulated markets.
One of the highlights of the partnership is the inclusion of GoldenRace's state-of-the-art Virtual Football , recognized as the most played in the industry and characterized by its 4K Ultra-HD graphics, motion capture technology and unparalleled realism. Novibet players will now have access to its multiple formats, including leagues and tournaments such as the World Cup and the European Championship.
Fotini Matthaiou, Head of Casino Product and CRM at Novibet, said that partnering with GoldenRace allows the company to strengthen its global portfolio with some of the most engaging and realistic Virtual Sports in the industry, in a collaboration that reflects its commitment to innovation and to delivering world-class entertainment experiences to its players in multiple markets.
Martin Wachter, CEO and founder of GoldenRace, highlighted that, as two industry leaders with a strong presence in different global markets, both companies are joining forces to transform the Virtual Sports landscape in Greece, Brazil, Mexico and other key markets, with the aim of offering operators attractive and profitable Virtual Sports, something that, according to Wachter, this alliance with Novibet perfectly reflects.
While football remains the preferred option internationally, some of these markets also show strong interest in horse racing, making this GoldenRace product a key addition to Novibet's portfolio. Alongside football and horse racing, Novibet players will also have access to a wide range of Virtual Sports, including greyhound racing, motorcycling racing, 3x3 basketball and other disciplines.
Novibet has been operating since 2010 in the online entertainment services sector, with a presence in 9 countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador and Cyprus), offices in Greece, Malta, Brazil and Mexico, and more than 1,200 employees. For its part, GoldenRace is a leading developer and provider of betting and Virtual Sports solutions for operators around the world, with optimized solutions for land-based and online platforms that generate more than 25 million bets per day.
