First photos: Zitro's energy is already felt in Las Vegas with its largest stand at the Global Gaming Expo

Zitro is already warming up in Las Vegas. The company has shared on its networks the first photos of its landing at the Global Gaming Expo (G2E) 2026, which takes place from September 29 to October 1, and anticipates what promises to be its big week in the gaming capital of the world.

The images show two moments that are already a tradition in the house. The first is the meeting of the entire Zitro Team before the fair, with a planning session and a friendly competition to recharge energy. The second is the first tour of a stand that the company itself defines as its largest exhibition to date. The founder of Zitro, Johnny Ortiz, joined by sharing the publication with the slogan of the campaign: "Serious About Fun".

The stand, expanded and in a new location on Fremont Street, brings together more than 100 machines with the latest novelties of the FANTASY and CONCEPT lines. Operators, partners and media can visit it at booth 3258.

The proposal shows the evolution of both cabinets with new signage packages and a wide wave of releases. Leading the selection are Legendary Sword II, Ancient Link — Roma, River Gold Wealth — Hudson and the Christmas title Candy Cane Delight. The deployment also includes new content for its historical horse racing (HHR) games.

The other major protagonist is Zitro Digital. The digital division presents in Las Vegas a portfolio that combines successful titles from the face-to-face offer with content developed exclusively for the digital channel. It does so at a key moment, while preparing the foundations for its entry into online gambling in the United States.

According to Derik Mooberry, CEO of Zitro USA, the company asks itself every year how to expand its offering to create "more value for operators" through variety and innovation. That, for Zitro, is the meaning of Serious About Fun.