Sportsbet.io and Arsenal FC announced on their websites that they have reached a sponsorship agreement for the next three seasons. Thus, Sportsbet.io, a sports betting platform based on cryptocurrencies, becomes an official sports betting partner of the renowned football club.
Both organizations are also committed to working together to explore other social responsibility initiatives and promote safe and responsible gambling throughout the partnership.
On the other hand, and as explained from an Arsenal FC press release: “The partnership will also harness our iconic status in women’s football to help grow the game in Estonia, where Sportsbet.io operates from. Arsenal coaches will deliver football clinics to Estonia’s U-19s women’s team to inspire and nurture the next generation of talents."
Along the same lines, Sportsbet.io will leverage access to Arsenal teams (men and women) to create compelling digital content that will engage more than 80 million digital followers, a number that includes the more than 6 million who follow Arsenal Women - the most followed women's sports team on the planet.
About this alliance, Tim Heath, founder of Coingaming Group, said: "Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about."
"We're confident that with Arsenal's drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us. Watch this space, as we seize the opportunity to promote crypto gaming awareness , and hope to push forward crypto gaming adoption on a scale never seen before in football."
For his part, Peter Silverstone, commercial director of Arsenal FC said: “It’s been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the groundbreaking work they are doing in the fintech space. We are proud to partner with a market-leading company that are at the forefront of the innovation journey of the gaming industry."
"We are very excited about our future together. We will work together and explore the different ways we can leverage our combined expertise and Arsenal's huge global reach to set a new standard in delivering experiences and content to our fanbase and Sportsbet.io customers worldwide."
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