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 GAME AND CRYPTOS - PART II
 
About the market situation and new trends

 
In this second section of the SPECIAL REPORT by INFOPLAY on cryptocurrencies, blockchain and the online gambling sector, we review the class of businesses that exist today and review some of the trends that have turned this reality into a powerful player within the gambling industry and gaming on the internet.
INFOPLAY |
This same summer, in the United States, the AGA (American Gambling Association) updated the payment and financial transactions policy for its members. In this way, the large companies in the gaming industry in the US had a broad framework to allow the inclusion of digital methods of payment in casinos and gaming operators. A decision designed primarily for cryptocurrencies to be a fully operational payment method in a few months.

This step shows us that the modernization of the payment policy in the sector serves as a basis to support the rise of blockchain technology and strengthen a sector that in the first part of this SPECIAL we have already presented in a broad way, dealing with its history and evolution as well as highlighting what it means for the user and for regulators.

Today we will first analyze the large groups of operators that use blockchain technology in their offer of gambling services, to later review some trends called to mark this promising future based on news such as the one mentioned from the AGA.


THE 3 CATEGORIES INTO THEM DIVIDED THE CRYPTOGAMBLING SECTOR
 

  • LARGE COMPANIES THAT DO NOT WANT TO MISS THE OPPORTUNITY
In the first group in which we want to classify the main players in the "cryptogambling" industry, we find those large companies - protagonists in the past or in the present - of great successes in the world of entertainment and online gaming, which do not they want to ignore the reality of this new technology and that they embrace it in some way or another.
We are talking about operators such as the giant Atari, which has been able not only to allow the use of cryptocurrencies for some time in some of its platforms and games, but also has its own cryptocurrency in the form of Atari Tokens and a proprietary online casino where customers can enjoy all kinds of games of chance without local restrictions, with faster payouts and wider limits by not using fiat money.

The example of Atari undoubtedly serves as a success story that boosts the entire sector and generates trust, since in addition to its own crypto, Bitcoin and Ethereum are also included as accepted payment methods among others.

Normally, both operators such as Atari and popular payment providers in the gaming industry such as Skrill, combine the use of cryptocurrencies with traditional payment methods such as credit cards, PayPal and other electronic wallets.


  • WHITE LABEL OPERATORS GROWING IN ALLEGALITY
Another large segment of this industry that is gaining more and more followers is private label brands. In other words, operators with a local interest but open to getting customers around the world have built a portal that does not operate through the union of different providers of gaming products (slots, live casino, casino, poker or sports betting). in no specific state, accepting players from all over the world, taking advantage of the unfair situation that still exists in many jurisdictions. The key to its success is the quick registration process, which can even be done through a Facebook account and which, obviously, does not have any identity verification, something that in any case will not be necessary when making the entry through a electronic crypto wallet.

Projects that are created with a low budget and taking advantage of the ease with which an opnline casino can be built due to the modularity that characterizes the sector: game providers, means of payments, affiliate software, integration of the different ATMs per product in one just ... keeping everything in a comprehensive service in which the key to success is marketing: creating a brand, finding a market niche and using social networks and acquisition channels of all kinds to grow.

  • ESTABLISHED AND LICENSED OPERATORS
Although there are hardly any jurisdictions that grant licenses to "cryptocasinos" or any other version of the game that has its main seat in blockchain technology, the truth is that numerous brands have achieved success and have established themselves as an alternative to the traditional offer.




"Ultra-fast" payments, the use of cryptocurrencies in any kind of transaction and the possibility of obtaining additional benefits through the potential growth of the price of the cryptocurrency itself, have made even holdings such as Coingaming Group or brands such as Bitcasino.io and Sportsbet.io have achieved significant market shares, supported by the unfair situation of the sector. Also remember that in the past we have already talked in depth about CoinPoker on our Infoplay.info portal.

THE NEW TRENDS IN THE "CRYPT GAME" 

But a sector as dynamic as "cryptogame" or "cryptogambling" also has an endless number of subsectors in which it can grow, being capable of generating a huge amount of news in relation to topics such as content, the acquisition of players, security protocols and many synergies with other related sectors.

  • AFFILIATES 
The world of affiliates has been no stranger to the boom in blockchain reality. And it is in the affiliation, where trust and access to statistical data (basically the money generated by referred players) is the key factor to ensure good harmony in the collaboration between operator and affiliate.

That is why since 2015 we have found specialized affiliate platforms in the market, capable of guaranteeing the affiliate's honesty.

  • MOBILE, SOCIAL GAMES AND APPS
As with the web traffic of any online business, due to the loss of relevance of this channel with respect to access through mobile devices, it is added that almost any operator of gambling games carried out on the internet already has more accesses through mobile than from a computer. Furthermore, the customer profile of these "cryptogambling" operators and the format of most virtual wallets (ewallets) from which cryptocurrency transactions are managed, make investment in mobile technology an indisputable priority for the sector.

A segment in which this is evident is in "social gaming" (social games), which have had no problems in adopting blockchain technology to attract "gamers", especially in the use of loyalty programs (management and awards and compensation awards) and in everything related to the implementation of the peer-to-peer network format (peer-to-peer network, P2P, for its acronym in English) that has allowed the mobile entertainment and the video game sector operate without clients or fixed servers, but rather a series of nodes that behave as equals to each other.

  • CONTENT
Now that Bitcoin exceeds $ 12,200, we also remember that in other golden times in the price of the value there was a lot of talk about social media platforms or social networks based on blockchain.

A reality that did not come to fruition due to the enormous strength of Facebook, Twitter or Instagram and the acquisition operations that have been affecting this sector. However, blockchain development in social networks and projects similar to Reddit have served so that in terms of content and marketing, P2P technology and artificial intelligence have been an important part of the progress of the sector until today.

  • CRYPTOCURRENCY SUPPORTED BY PHYSICAL CURRENCIES
After the crisis of a large part of the small cryptocurrencies that appeared in the form of ICOs between 2016 and 2018, players have been able to maintain the interest and use of cryptocurrencies on online gaming platforms thanks to new players such as USDT, a cryptocurrency from the Tether family, which makes it a cryptocurrency that is linked to a fiat currency to guarantee its stability.

And it is that Tether has all the advantages of cryptocurrencies (zero or low commissions, agility in transactions) but to these is added price stability. And it is that for a long time cryptocurrencies have been very volatile and although many players have seen in this a way of taking risks as an investment, many others have given up the game with cryptos for that reason.

That is why the use of this class of cryptocurrencies, associated with fiat money such as the euro or the dollar, eliminates the need to risk a drastic change in the value of the crypto during our transactions with the operator.
18+ | Juegoseguro.es – Jugarbien.es

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