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 Sportradar acquires Synergy Sports

 
 Sportradar, provider of sports data and sports entertainment solutions, announced this Monday, March 22nd, that it has signed a definitive agreement to acquire Synergy Sports, the US college sports data and video analytics provider. This important transaction is expected to close in the second quarter, subject to customary conditions and regulatory approvals.
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According to Sportradar, this acquisition further strengthens the sports offering because it complements and expands the 360-degree product suite, as well as supports the company’s drive to deepen & broaden its relationships with key sports organizations globally.

In the US, Sportradar is the official partner of the NBA, NFL, NHL and MLB, while Synergy Sports has league-wide relationships with the NBA and MLB, as well as all of NCAA Division I women's and men's basketball and over 90% of NCAA Division I men's baseball. Internationally, Synergy’s landmark partnership with FIBA to create the “FIBA Connected Stadium” provides basketball teams, leagues and federations with a full end-to-end technology platform offering automated video production and graphics. This combination of Synergy’s U.S. and International business will be a seamless fit into Sportradar’s vision for the continuing evolution of the way sports content will be created, digitized and delivered.

In addition, Sportradar will build on the popularity of Synergy Sports ’best-inbreed video technology, Synergy Automated Camera System, by layering on top its own video and OTT product suite enabling the development of deeper technology-enabled relationships with sports organizations.

On this important purchase that strengthens Sportradar's position in the world market, Carsten Koerl, CEO of Sportradar Group, said: “Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics and further cements our relationships with the major sports organizations ”. He also stressed that both companies share the focus on sports and users.

On the other hand, Nick Maywald, executive president of Synergy Sports, highlighted: “Our team is extremely excited to become part of the Sportradar story, the global leader in understanding and leveraging the power of sports data and content”. In addition, he highlighted that both companies have the data in their DNA, so “this partnership will deepen our relationships with both Professional and College sports in the U.S. and internationally".
18+ | Juegoseguro.es – Jugarbien.es
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