DraftKings has announced the purchase of Vegas Sports Information Network, Inc. (VSiN), a multiplatform content and transmission company that provides news, analysis, and reliable data on sports betting since 2017. In this line, the company has ensured that this acquisition will develop its content capabilities, while also increasing VSiN's ability to expand its audience alongside the expansion of legal sports betting in the US.
Regarding this purchase, Jason Robins, DraftKings' co-founder, CEO and Chairman of the Board, highlighted VSiN's great reputation in all users and assures that “it also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting”.
We must underline that VSiN operates from Las Vegas, develops, produces, and distributes up to more than 18 hours of live linear sports betting content every day. In addition to its 24/7 broadcast, VSiN's original content can be accessed through multiple video and audio channels, as well as terrestrial radio stations across the country, and its growing list of podcasts and betcasts.
On the other hand, DraftKings highlights the list of great talents in VSiN that includes Brent Musburger, legendary sports broadcaster; Michael Lombardi, former NFL executive; Gill Alexander, host of the Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s popular morning show, Follow The Money.
Looking to the future, Brian Musburger, executive director of VSiN, assures that "the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content".
DraftKings' vision is for Brian Musburger and his leadership team to continue to manage day-to-day operations while maintaining editorial independence. DraftKings intends to fully integrate VSiN’s current employee base located in Las Vegas, including its on-air talent, into its 2,600-person global workforce.
Since opening a Las Vegas office in January 2020, DraftKings has grown its local employee base by 132%. The Company also recently announced a multi-year agreement to become a primary sponsor of the Center for Gaming Innovation, housed within the International Gaming Institute at the University of Nevada, Las Vegas.
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