The combined value of the world’s top 25 gambling brands has reached USD 60.8 billion, up 21 % year-on-year. This surge reflects the industry’s swift post-pandemic recovery, the legalization of online betting in the US, and a rise in sports sponsorships that have drawn millions of new fans.
Since PASPA’s repeal in 2018, over 35 US states now allow online sports betting. In 2024, Americans wagered an estimated USD 172 billion online. Heavy marketing investments and high-profile sponsorship deals have significantly boosted digital brand visibility.
FanDuel, valued at USD 7.0 billion (+25 %), is now the world’s most valuable gambling brand. DraftKings enters the global top three for the first time, at USD 5.1 billion (+59 %). Traditional Vegas brands like Caesars and MGM saw more modest growth (+1 % and +14 %, respectively), although MGM led with a 102 % increase to USD 3.8 billion.
In Asia, Studio City (Macau) is the fastest-growing brand, up 118 % to USD 801 million following its expansion. Marina Bay Sands remains the sector’s strongest brand with an AAA+ rating and a BSI score of 93.9/100, ahead of Caesars and Genting.
The US online betting boom—driven by state-by-state legalization and massive marketing—now stands toe-to-toe with the classic Vegas giants.
18+ | Juegoseguro.es – Jugarbien.es
