Carousel Group has announced a global partnership with renowned media brand Maxim to launch MaximBet, which will have a casino and sports betting website, and native iOS and Android applications that will enable users to bet in the United States and around the world.
Carousel Group reports that the new company will leverage Maxim's integrated network of print, digital, social and experimental platforms to engage users of both brands equally.
On this partnership, Daniel Graetzer, CEO of Carousel Group, said: "Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel's strong experience in the online betting space, together we will be able to establish a powerful new gambling brand".
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