The Kindred Group has announced the renewal of its extensive partnership with the SPFL Champions Rangers football club. In this regard, it says that its work in English football has been a source of pride for the past few years, its priority being to lead the way in reinventing the way sponsors approach their relationships with sports organizations.
Kindred highlights in a press release that it’s vitally important for the group to reinvent the sports sponsorship model, so that it benefits the community in general, as well as the clubs.
The company also refers to coverage of the industry and its relationship to football and sport in the UK, some of which are a bit unfair. For this reason, Kindred explains that many football fans understand the role that responsible betting and gaming companies play in supporting the sport - and that betting and football has a natural relationship, with millions enjoying a flutter on the sport they love.
The company is calling on all licensed and UK-focused operators for sponsorship to benefit both clubs and communities and promote safer gaming behaviour.
Along these lines, Kindred highlights that this season it became the first brand in the United Kingdom to include responsible gaming messages in all shirt sponsorships and dedicated over 30% of all their assets in football to safer gambling messaging. Combined with our approach to community investment, we believe this higher bar of sponsorship is the way forward in the UK.
Regarding responsible gambling, it states that its commitment to reaching 0 per cent of revenue from harmful gambling by 2023 underpins all their work on sponsorship. Using their assets for good - including promoting safer gambling messaging - is all part of their strategy to drive problem gambling rates down on their platforms and ensure gambling remains fun and safe for players.
18+ | Juegoseguro.es – Jugarbien.es
