bet365 becomes official betting operator of the PGA TOUR for three years

PGA TOUR has explained in a press release that bet365 becomes the first official operator outside of North America with territories that include the United Kingdom, Ireland, and Australia, in addition to Canada.

In this regard, bet365 will have a brand presence across PGA TOUR media properties including on international market inventory on PGA TOUR.com, managed by Warner Bros. Discovery (WBD) under their strategic partnership with the TOUR, as well as on WBD platforms such as Golfdigest.com in the United Kingdom, Ireland, Australia, and Canada.

"We are excited to work with bet365 to expand the TOUR's sports betting initiatives outside of North America," said Scott Warfield, PGA TOUR Vice President of Gaming.

“The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans,” he added.

As part of the TOUR’s Official Betting Operator program, bet365 will have rights in the United Kingdom, Ireland, Australia, and Canada to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms.

Along the same lines, a bet365 spokesperson said: "Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms."