MGM Resorts and BetMGM announced a five-year contract extension with the British Columbia Lottery Corporation and its industry-leading responsible gaming program, GameSense.
The program, which BCLC first licensed to MGM Resorts in 2017, enhances MGM Resorts' and BetMGM's guest and customer service models by focusing on positive, transparent and supportive conversations with players about how to gamble responsibly.
In line with the contract extension, MGM Resorts and BCLC will reveal additional information regarding a commitment to responsible gaming research, March 6-8 during the New Horizons in Responsible Gambling Conference in Vancouver, B.C. This announcement comes as MGM Resorts and BetMGM join the National Council on Problema Gambling in promoting Problem Gambling Awareness Month throughtout March.
"Through our partnership and collaboration with BCLC, we're proud to set the standard and do our part to ensure that gaming is an enjoyable experience", said Bill Hornbuckle, CEO & President, MGM Resorts International. "As the industry expands, we will continue to provide players tools and capabilities that empower everyone to play responsibly".
Pat Davis, BCLC President & CEO, added: "We're proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. When we work together to develop best practices and share learning that support positive play, we can reduce harm and make gambling safer throughout the industry".
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