UK gambling group Entain said today it has acquired sports media business 365scores for $150m in an attempt to improve its interactive content and experiences for customers.
The acquired share capital of 365scores includes contingent payments of up to $10m, Entain added.
365scores is one of the world's leading scores and sports media companies, providing scores & sports information, editorial & social content, as well as sports-focused free-to-play games. They have a fast growing and highly engaged global audience of over 15 million active users and are ranked amongst the top 5 scores apps worldwide.
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