Scientific Games Announces 7777 gaming As Newest iLottery Studio to Join SG Content Hub Partner Program

Bulgaria-based 7777 gaming joins the company lottery content delivery platform, featuring an expanding, highly-curated selection of iLottery games in a variety of play styles appealing to all player types in multiple languages, and access to select licensed properties.

In addition to high-performing games from its own SG Studios, Scientific Games will now offer content from 7777 gaming, an innovative and data-driven studio with more than 20 years of experience in software development for projects across various industries and businesses.

Elena Shaterova, Chief Commercial Officer of 7777 gaming, said, “Partnering with Scientific Games marks a significant milestone for 7777 gaming. By integrating our lottery digital games into the SG Content Hub Partner Program, we gain exceptional opportunities to showcase our portfolio to numerous lottery operators worldwide. We are confident that this collaboration will yield numerous benefits for all stakeholders involved in upcoming lottery projects.”

7777 gaming was established three years ago by a team specializing in developing and distributing gaming and entertainment solutions. The company's vision is based on creating unique games that are new, fun, quirky and original. Its products undergo rigorous testing and comply with regulations in multiple jurisdictions.

“We are delighted to welcome yet another top-class lottery game studio to our SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers,” said Steve Hickson, VP of Digital Games for Scientific Games. “The SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”