10star Announces Partnership with Infront Bettor to Enhance Trading and Data Capabilities Across Global Tennis Calendar

Starting in 2025, Infront will have extensive data coverage for over 70,000 sports events per year, a large proportion of which are from the global tennis calendar. The tennis operations are supported by an umpire scoring solution, for which Infront will deploy more than 700 handheld devices throughout the competition calendar. In designing the operations, Infront has closely collaborated with tennis federations to establish consistent definitions for basic and enhanced data, aiming to develop augmented betting products with partners like 10star.

The ability of Infront to expand its impressive data and trading footprint across the sport’s global competitions is greatly enhanced by its partnership with trading specialists 10star, which emerged from the acquisition of tennis market makers, Jasis, who have been supplying tennis prices to Pinnacle since 2016.

Much of the global tennis tournament ecosystem has traditionally been challenging for operators to monetize, but this is set to change with this collaboration. Infront’s cutting-edge data solutions will now be augmented by 10star’s best-in-class tennis pricing, trading, and risk management to make tennis a more desirable sporting product through all its federations and competitions.

This partnership combines the expertise of 10star with the globally renowned Infront, which entered the betting space with the launch of its dedicated service Infront Bettor in 2022. This initiative brought together the organization’s expertise in media rights with a highly desirable content portfolio for betting operators worldwide.

Simon Trim, Strategic Advisor to 10star, commented, "Our new partnership with Infront Bettor represents a significant milestone for 10star, and an ideal showcase for our industry-leading pricing, trading, data analytics, and risk management services. With our strong heritage in tennis trading, and Infront’s world-renowned data innovation, this partnership is perfectly positioned to deliver a new paradigm for global tennis.”

Chris Catling, Head of Infront Bettor, said, "Our partnership with 10star underscores Infront’s commitment to setting new benchmarks for innovation and operational excellence, as we enhance our data and trading capabilities across tennis to deliver a seamless and engaging experience for our clients and customers.”