ICE and iGB Affiliate Barcelona Ranked in the Top 5% of Global Business Events

The agency, which works with over 7.000 global events and conferences across a variety of industry sectors, has placed both ICE and iGB Affiliate Barcelona in the top 5% based on their Net Promoter Scores (NPS). This metric assesses attendee satisfaction and their likelihood of recommending an event to colleagues and industry peers.

Based on research findings from attendees in the weeks immediately following the conclusion of the historic editions, which were the first held in Barcelona, Explori calculated a net advocacy of +67 for ICE, an improvement from the 2024 score of +50, with iGB Affiliate recording an NPS of +68 compared to its 2024 score of +62.

Ben Haley, Senior Research Manager at Explori Media Ltd, stated: "The move of ICE and iGB Affiliate from London to Barcelona has been a major success from an attendee advocacy perspective. With the Net Promoter Score improving significantly year-on-year from +50 to +67 (ICE) and +62 to +68 (iGB Affiliate), both scores exceed Explori's 36-month rolling tradeshow benchmark for attendee NPS, which stands at +29, putting both ICE Barcelona and iGB Affiliate Barcelona 2025 in the top 5% of events.”