The 3F Superliga, Denmark's top football league, has announced a new sponsorship agreement with Betano, making it the league's official betting partner starting from the 2025/26 season, which is scheduled to kick off on July 18.
Betano, an international brand of Kaizen Gaming, already has a strong presence in the Danish market through partnerships with several local clubs. With this new agreement, the company strengthens its commitment to Danish football, expanding its collaboration to the entire competition.
"We are pleased to welcome Betano as the new official betting partner of the 3F Superliga. It is an established brand in international and Danish football, and its focus on responsible gaming will be a positive and professional contribution to the growth of football in Denmark," said Claus Thomsen, CEO of Divisionsforeningen, the Danish League Association.
Betano, which already sponsors top-tier tournaments such as the UEFA Europa League and the UEFA Conference League, thus reinforces its presence in Northern Europe with an approach that combines responsibility, innovation, and commitment to local communities.
"We are proud to partner with the 3F Superliga, a league that is part of the heart of Danish football. We see this alliance as an opportunity to contribute positively to the entire football ecosystem in Denmark. At Betano, we are committed to a responsible and exciting sports experience, and we look forward to working closely with the Danish League Association," expressed Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.
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