The company rolls out its new prediction market product in beta under a UK license, reinforcing Betfair’s focus on this emerging segment.
Flutter Entertainment has confirmed the launch of Betfair Predicts, a new prediction markets product from its Betfair brand, marking a stronger move into a segment that is gaining visibility in the UK.
The new platform will operate under Betfair’s existing UK license and is positioned as an evolution of the Betfair Exchange model. Through it, users will be able to trade on real-world outcomes related to sports, politics, and entertainment, choosing between “Yes” or “No” options supported by the liquidity already available within the exchange.
For now, Betfair Predicts has been launched in beta, meaning it will only be available to a selected group of users invited to participate in this initial testing phase. The company has explained that the product will evolve based on feedback gathered from these early participants.
Flutter and Betfair highlight that interest in prediction markets has been growing in the UK market, and they believe that Betfair’s long-standing experience as a betting exchange operator places the brand in a particularly strong position to capitalize on this trend.
18+ | Juegoseguro.es – Jugarbien.es
