New York Lottery invites players to dream with "Can You Imagine?", the new bilingual campaign to play and win life-changing money
The state lottery launches 30- and 15-second commercials in English and Spanish, highlighting the winning possibilities through its tickets.
INFOPLAY/ COMUNICADO |
The New York Lottery has launched its latest campaign titled "Can You Imagine?", available in both English and Spanish. The campaign promotes the purchase of lottery tickets by inviting New Yorkers to imagine winning transformative sums of money. Developed in collaboration with the agency McCann New York, the campaign rolled out across media networks on May 18, 2026.
The campaign captures the emotional moment that takes place between buying a ticket and discovering the winning results—the precise instant when imagination sparks.
"Every New York Lottery ticket represents a world of possibilities," expressed Brian O'Dwyer, Chairman of the New York State Gaming Commission.
The New York Lottery stands as the largest and most profitable lottery in North America. Throughout the 2024-2025 financial period, it contributed $3.6 billion to public schools across the state of New York.
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