Chandiramani defends today in EL CONFIDENCIAL the strength of Ceuta's digital economy: "The economic model is still fully in force"

The Minister of The Treasury of Ceuta, Kissy Chandiramani, has launched a Message of reassurance to companies linked to the digital economy installed in the city, defending that the economic model promoted during the last few years remains fully in force despite the impact that the current situation may have on the external image of Ceuta.

In statements collected by El Confidencial, Chandiramani openly acknowledges that there is a reputational risk, especially after the effort made for years to project a image of Ceuta far from its exclusive identification with the border and the migratory pressure.

"During years we have worked precisely to convey a different image of Ceuta: a European city, stable, safe, with competitive taxation, talent, good digital infrastructures and excellent conditions for investment", he points out.

The counselor admits that a succession of images linked to "border, pressure migratory or uncertainty" can harm that positioning, although he rejects that what has been achieved in recent years can disappear as a consequence of a specific crisis.

The conditions for investing have not changed

Chandiramani places particular emphasis on factors that really take into account the companies when deciding where to set up their operations: legal certainty, taxation, connectivity, talent availability, costs, institutional stability, and Response capacity of the administrations.

In In this sense, he considers that the greatest risk does not lie in going through a complicated situation, but in the capacity of the institutions to respond to her.

"The true reputational damage would not be to have suffered a crisis; it would be to transmit that we are incapable of solving it," he says.

The message acquires special relevance for the business ecosystem that Ceuta has managed to develop around the digital economy and technological activities, within which companies related to online gambling have played a role in a prominent role.

Permanent contact with companies installed in Ceuta

The head of the Treasury also confirms that the Ceuta Government maintains permanent contact with companies established in the city and recognizes that There is concern about the situation.

Front to these concerns, Chandiramani assures that the priority of the Administration It is to convey two unequivocal messages: the institutions continue to function and the model Ceuta is not in question.

"No we must feed a perception of legal uncertainty that does not exist. The fiscal rules have not changed, companies continue to operate and there is a absolute commitment of the city to this sector," he stresses.

The The minister also calls for the collaboration of the central government to protect business confidence and the external image of Ceuta: "Now we need the State to also contributes to transmitting stability and normality".

For a city that in recent years has become the attraction of companies digital resources in one of the pillars of its economic diversification strategy, Chandiramani thus places the priority on preserving the trust of the companies already established and demonstrate that the competitive advantages that underpin the model remain intact.