The gambling employers in Mexico value their workers: "Behind every casino there are women and men committed to the service"

Beyond the machines, the tables and the business figures, people work in each casino. The Association of Permittees, Operators and Suppliers of the Entertainment and Gambling Industry in Mexico (AIEJA), the large employers' association of Mexican regulated gambling, wanted to put them at the center with a statement dedicated to workers in the sector. Their message is that the quality of service and the trust of users start with them.

According to the association, the regulated gaming industry in Mexico promotes a culture of service based on the professionalization of its workers, respect for users and good practices to offer "safe and quality entertainment experiences." For the AIEJA, staff training and responsible attention are fundamental elements to reinforce the confidence of those who come to the establishments.

The statement stresses that behind the daily operation of the casinos there are women and men who "are part of the productive life of the country" and who find in this industry a source of employment and professional development. The association goes a step further and focuses on the social impact of employment: "Each worker represents a family whose well-being depends on the opportunities provided by a dignified and formal job."

For thousands of people, the AIEJA adds, this work means "the possibility of bringing food to their homes, providing education and medical care for their children and building better living conditions". That is why the association promotes continuous training, respectful treatment, timely attention and knowledge of responsible practices among its members, convinced that "the quality of service begins with the human factor".

The statement also puts a face to that message. Raymundo, regional manager of Operations in the casino sector and with 25 years of experience in the gaming and entertainment industry, explains that his greatest satisfaction as a team leader is "to see how the coordinated effort of our teams translates into moments of genuine fun for customers, within a rigorously regulated and safe framework".

Raymundo explains that his work focuses on training teams in operational skills, fair play protocols, regulatory compliance and customer service. "Our daily relationship with users/partners is based on active listening, closeness and trust, which are essential elements to anticipate their expectations and provide them with a personalized service," he says.

The AIEJA argues that this dimension of the sector "rarely occupies a central place in the public conversation": that of thousands of people who, from different areas, develop professional skills and build relationships of trust with customers. The association closes the statement by reaffirming its commitment to the professionalization of the sector, the promotion of responsible gambling and "regulated, safe and respectful" entertainment spaces.

This is not the first time that Mexican employers have come out to defend the role of the sector. In 2023, the country's businessmen made a common front against the decree of non-renewal of new machines, and the AIEJA represented Mexico at ICE London 2024 with a round table on gambling in Latin America.