These are Entain's seven key principles for responsible and safer gaming

Entain continues to promote ‘Changing for the Bettor’, its global safer gambling strategy, which is based on seven key principles to maintain responsible and safer gambling.
In this regard, Entain reiterates that safer gambling is everyone's business and they are currently working hard to be the safest, most reliable and enjoyable gambling operator in the industry.

The seven key principles are as follows:
  1. Understanding the problem and best solutions
  2. Educating our key stakeholders
  3. Promoting responsible attitudes
  4. Empowering customers
  5. Funding treatment for those in need
  6. Championing responsible product design
  7. Drive cultural change within our business