BetMGM and Topgolf Entertainment Group announced the signing of a collaboration agreement to attract new audiences through entertainment options and cross sports betting, both digitally and personally. More specifically, the two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, the leading online golf game which has been part of the Topgolf family since 2016.
Referring to this partnership, Matt Prevost, Director of Revenue at BetMGM, emphasized the great immersive sports betting experience offered by the company's platform and commented: "Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages ".
JF Prata, COO of Topgolf Media, said: “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that ".
Under the signed agreement, the BetMGM digital brand will be in all venues in cities where BetMGM operates, including Topgolf’s marquee Las Vegas location at MGM Grand; Indianapolis; Nashville; Detroit; Virginia Beach; and Denver, as well as within the WGT by Topgolf platform
On the other hand, we must highlight that BetMGM will also activate branding and promotional integrations in additional Topgolf locations as its sports betting and gaming platforms become available in new states.
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