Former footballer Lothar Matthäus will star in Interwetten's new campaign
From left to right - Lothar Matthäus and Stefan Sulzbacher (CEO Interwetten)
Interwetten Group has announced that Lothar Matthäus, one of the most important and successful players in football history, is joining Interwetten.
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Former German footballer, recognized by FIFA as the 1991 World Player of the Year, World and European Champion will be the face for the new campaign 'Safe Bet, Interwetten' (sicher wetten, interwetten), which will combine a safe betting experience with the emotional experience of professional sports.
As reported by Interwetten Group, the new campaign is scheduled to begin on February 23 through the press, television and digital media.