The German football federation (DFB) and Interwetten have signed an agreement whereby the operator becomes the official provider of bets on conventional sports events for the sports entity.
This agreement will be valid for four years and includes promotion rights for the absolute men's team and U21. Among this promotion, Interwetten will be able to occupy advertising vans as well as have a presence on the digital and physical channels of the DFB.
The aim is to create additional value for fans, as well as to increase the presence of Interwetten, with more than 30 years of experience, in the market in conjunction with its offer of safe gaming products.
The Director of Marketing and Sales of the DFB, Dr. Holger Blask has assured that they are “delighted to have Interwetten on our side as a new partner and to be able to tell stories together in the future. It is particularly important for us to be able to continue and intensify our efforts to deal with Responsible Gaming in partnership with Interwetten."
Stefan Sulzbacher, CEO of Interwetten, added: “Tradition, emotion and passion are three core values ??that we have reinforced in our more than 30-year history and success and that are closely associated with the DFB as well. With our long-term commitment as a partner of the senior and U21 Germany team, we will create unforgettable experiences for fans and welcome them on a joint journey in football history. We also want to celebrate a unique show at Euro 2024 in our country”.
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