BETSSON obtains the naming rights of the most important football championship in Peru (Video)
Betsson Group has announced that its subsidiary in Peru, Betsson Peru, obtained the naming rights of the first division of professional football in that country, so after more than 20 years it will change its name and will be called Liga 1 Betsson.
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Betsson Group explains that its alliance with the Peruvian Football Federation (FPF) seeks to contribute to the development of Peruvian football and reaffirms its commitment to add positive values to national sport associated with responsible gaming.
Regarding this historic alliance, Jesper Svensson, CEO of Betsson Group, highlights that it is a great achievement that fills them with pride which in turn implies great responsibility and says: “We are aware of the tough times that sport is going through all around the world, and for this reason, through this sponsorship, we are contributing towards the development of Peruvian football this year ”.
Betsson Group reports that, given the complex situation caused by the pandemic, support for this beloved sport has been key to ensuring the participation of the 18 professional teams that compete in the championship, bringing joy and fun to millions of fans in the country.
Thanks to this agreement, the Betsson logo will be on all the graphic material of the Peruvian championship, both in the visual materials, on the digital platforms, and in the corporate identity of the Liga 1 Betsson tournament.
On the other hand, Benjamín Romero, Marketing and Commercial Manager of the FPF
“It is very important for the League that a brand as relevant as Betsson joins us as the main sponsor and that the Peruvian tournament changes the name to Liga 1 Betsson this season. This encourages us to continue the work and add value to the growth of the national sports industry ”.
Betsson Peru highlights that this alliance is a significant step that goes beyond the name change of the emblematic national championship. It also consolidates Betsson Peru’s commitment to the development of Peruvian football, promoting as its central axis the #JuegoResponsable campaign - an initiative that promotes responsible gaming on all levels, offering its customers tools that allow them to enjoy the game without exceeding their limits.