BetMGM, the joint venture of Entain and MGM Resorts International, announced the signing of Jalen Rose as a celebrity brand ambassador. The Michigan basketball legend and award-winning analyst will be featured in BetMGM's upcoming marketing campaigns and participate in a variety of BetMGM fan events.
Regarding this agreement, Matt Prevost, Chief Revenue Officer, highlighted that it is a star signing and said: "The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily."
On the other hand, Jalen Rose, has highlighted the great growth of sports betting and the excitement around them, for which he claims to be "beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations" .
As confirmed by BetMGM, the January launch of mobile sports betting and iGaming set records in Michigan, where Rose captivated the nation as part of "The Fab Five," one of college basketball's most famous teams. Rose enjoyed a 13-year career in the NBA before becoming a renowned multi-media personality where he is known throughout the industry as one of the hardest-working analysts and columnists.
The agreement means that Rose will engage with BetMGM customers and MGM Resorts' M life Rewards loyalty members, both virtually and in-person. He will also appear in BetMGM social media content and will have special appearances on radio and television shows across the country.
It should be noted that as BetMGM continues to expand into new states, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly.
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