DraftKings and World Wrestling Entertainment (WWE) announced the signing of a landmark agreement that focuses on popular free DraftKings games. In this regard, a group of free games is scheduled to launch at WrestleMania on April 10 and 11.
As reported by DraftKings in a press release, the company will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.
Ezra Kucharz, commercial director of DraftKings, highlighted the importance of introducing the DraftKings brand to loyal WWE viewers and said: "This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand".
On the other hand, Stephanie McMahon, WWE Chief Brand Officer, has emphasized what this agreement represents and says: "This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand".
18+ | Juegoseguro.es – Jugarbien.es
