Entain has published the results of a national investigation that reveals the growing demand for freedom and personal choice as a direct consequence of the restrictive measures applied to slow the progress of the COVID-19 pandemic. In this regard, nine in ten British adults (94%) who bet at least once a month believe they should be free to decide for themselves how to spend their spare time and money. This is an increase from 79% in December 2020 before the latest lockdown began in January 2021.
Entain explains that survey results of 2,000 Britons indicate that gambling is a social activity that most people enjoy safely and responsibly.
Other key findings of the study are:
- More than of half respondents (55%) regard betting and gaming as social activities which they enjoy with friends, and 25% say they have made good friends through betting and gaming.
- 78% of respondents place a bet at least once a week and typically spend around roughly half what they might spend each week in bars, pubs, and restaurants.
- Over 90% of people who enjoy betting see themselves as sports fans and 83% like to bet on the outcomes.
- Around half of those who enjoy betting are in favor of the industry supporting grass roots and lower league clubs.
- Close to two-thirds (58%) of those who enjoy betting see themselves as savers and 84% have savings accounts. Only around four in ten (38%) say they actively enjoy spending money.
- In every aspect of life and leisure, respondents report increased online activity during the pandemic, led by banking and shopping. Although across all areas people expect their online activities to fall as restrictions ease, they expect to continue betting, shopping, and streaming digital entertainment online even after the pandemic is over.
- The majority are working, 40% are degree-educated, a significant minority (28%) are aged 55 and over, with just 9% in the younger 18-24-year-old age group.
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