Entain Drives Its Spanish Business from Ceuta with 39% Growth

Based in Ceuta and with a long track record in the sector, López de Torre leads the strategy for bwin and Party in Spain and Portugal. Under his management, the company has successfully repositioned its brands in an increasingly demanding regulated environment, with a renewed offering focused on innovation, user experience, and customer engagement. 

Mikel López de Torre, head of the Spanish and Portuguese markets, highlighted to INFOPLAY.INFO the positive performance in both territories and, without a doubt, the strong results in Spain: “It is the fastest-growing market across Entain. We have relaunched the bwin brand and improved operations in both markets,” he emphasized.

At the international level, Entain also delivered solid performance. The group’s net gaming revenue (NGR) reached £2.63 billion in the first six months of the year, representing a 7% increase compared to the same period in 2024, or 10% on a constant currency basis. Excluding the United States, growth was more moderate at 3% year-on-year (6% in constant currency). Within these figures, online business grew 5% (8% in constant currency), while retail operations remained stable.

Performance across strategic markets was mixed. In the UK and Ireland, online operations grew by 21%, driven by product improvements and market share recovery. In Brazil, one of the most recent countries to regulate the sector, revenues also increased by 21%, consolidating Entain’s commitment to the region.

In the United States, joint venture BetMGM was one of the main growth drivers during the half-year. The company generated approximately $1.35 billion in revenue, up 35% from the previous year. BetMGM also reported a positive EBITDA of $109 million, in sharp contrast to the losses recorded in 2024. With these results, Entain revised its outlook upwards, expecting BetMGM to close 2025 with at least $2.7 billion in revenue and $150 million in EBITDA, with a medium-term target of $500 million.

In terms of profitability, the group’s underlying EBITDA reached £583 million, up 11% from 2024. Including BetMGM’s contribution, the figure rises to £625 million, equivalent to a 32% increase. These results led Entain to raise its full-year guidance, forecasting online growth of around 7% in constant currency, an EBITDA margin in the 25–26% range, and total EBITDA between £1.1 billion and £1.15 billion.

The group also strengthened its corporate leadership, confirming Stella David as permanent CEO and Pierre Bouchut as non-executive chairman. At the same time, it approved the payment of an interim dividend of 9.8 pence per share, 5% higher than in 2024, payable to shareholders on 29 September.  REPORT