The brand combines the legacy of Bally’s International Interactive and INTRALOT under the claim “Big Play. Done Right.”
Bally’s Intralot is introduced as a new international force in the iGaming and lottery sector, built on the combined legacy of Bally’s International Interactive and INTRALOT.
The new identity brings together Bally’s digital B2C expertise with INTRALOT’s long-standing experience in regulated lottery solutions, creating a global iGaming operator and lottery technology provider with greater scale, diversification, and financial capacity.
Under the claim “Big Play. Done Right.”, Bally’s Intralot aims to convey a dual ambition: to compete at a global scale while operating under high standards of integrity, responsibility, and safe gaming.
The company highlights that increased scale also brings greater responsibility towards customers, partners, and regulators. In this context, Bally’s Intralot reaffirms its commitment to innovative, secure and reliable technologies, as well as the highest standards of responsible gaming across all its markets.
18+ | Juegoseguro.es – Jugarbien.es
