Las Vegas Sands announced that it will donate $ 75,000 through Sands Cares to a capital campaign spearheaded by the Asian Community Development Council (ACDC) for a language bank to provide social services and a resource hotline to facilitate access to critical social services for the Filipino, Chinese, Korean, Vietnamese and Thai communities in Southern Nevada. In this way it contributes to the link Asian and Pacific Islander Americans with critical resources.
Las Vegas Sands has reported that the goal of ACDC's capital campaign is $ 500,000 to establish the In-Language Client Success Advocacy Program, which aims to break down language barriers between non-English speakers and social service providers by recruiting and training a team of in-language specialists to assist Asian American Pacific Islander (AAPI) community members with limited English proficiency in navigating the social service infrastructure.
On the other hand, the program will provide improved access to food, healthcare and rental relief for basic needs support and to help mitigate the effects of COVID-19; resources for addressing discrimination and hate crimes targeting AAPIs; and citizenship and voter registration guidance to ensure AAPIs are represented in civic and political processes.
Vida Lin, founder and president of ACDC, has highlighted the importance of this donation that will allow them to offer services in other languages, especially considering that there are more than 40 different languages spoken in Nevada, in other words, they will be able to achieve the “objective to open more doors to people in need. "
According to the U.S. Census Bureau, Nevada had the nation’s fastest-growing population from 2017 to 2019, with AAPIs constituting the fastest-growing minority population during that time. ACDC correlates this tremendous population growth to an exponential need for services, especially during the pandemic and as more AAPIs have become targets for discrimination and hate crimes.
Ron Reese, Sands senior vice president of global communications and corporate affairs, emphasizes that the contribution the company seeks to contribute to “overcome the specific hardships and discriminatory behavior associated with the pandemic and for the long-term health of the community”.
It should be noted that Sands' partnership with ACDC represents its ongoing commitment to removing systemic barriers to advancement for minority groups. In response to the race-related events impacting the African-American community over this past year and the increase in hate crimes against AAPIs associated with the pandemic, Sands has accelerated its support to community organizations serving all minority groups. The ACDC funding commitment builds on Sands ’$ 400,000 investment in community diversity organizations announced at the end of 2020.
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